Suzuki mini truck partsSuzuki was born in Gore, Giff Prefecture, Japan, on January 30, 1930. He graduated from Japan's Chou University in 1953 and then found work at a local bank. Suzuki once said he was more of a loan shark than a loan officer, noting that he made loans that paid him 30 percent interest. His entry into the business world came courtesy of his arranged marriage to Shook Suzuki, granddaughter of the man who had founded Suzuki. The founder had three daughters, and his eldest daughter had five daughters. With no male heirs in sight, Mucosa Suzuki, once Mucosa Satsuma, took his wife's name, as is Japanese custom in this situation.
Suzuki began working at Suzuki in 1958, filling various management positions. He became the company's fourth president in 1978 and turned Suzuki, which was founded as a loom maker, into a major global manufacturer of small cars. Suzuki had a vision—instead of battling the industry giants, he focused on capturing buyers in the world's developing markets, such as India, China, and Hungary.
Suzuki built the company by working as a diplomat. He spent a lot of time traveling to other countries to forge partnerships, sometimes with government entities. Like a general, Suzuki marched across Indochina and the surrounding areas, setting up satellite assembly plants. In 1967 Suzuki opened a plant in Thailand and by 1974 had set up shop in Indonesia, where he had negotiated a joint venture for parts manufacturing. In 1975 Suzuki opened a production plant in the Philippines. By 1980 Suzuki was in Australia and in 1982 opened a plant in Pakistan. In the early 1980s Suzuki formed an alliance with General Motors to help get its foot in the door to Europe and North America.